College Counseling for the Rest of Us

I am an independent college counselor.

Counselor, like helping kids who are in trouble?  Uh, not exactly.

You help them get higher SAT scores?  Uh, no.

You help them study so they get higher grades?  Not really.

You make sure they get into their first choice school?  Only the student can actually do that, it’s one of the topics I stress…

Sorry to interrupt – what do you do, again?

I am a college search planner.

(Silence…)

I’ve had multiple conversations that sounded much like the scenario described above. And I realize that not everybody is familiar with my wonderful professional field.  So, let me explain what I do (and do NOT do).

I do not tell you where to go.  I do not “get you into”  a school. I teach you how to fish, rather than set a plate of tilapia in front of you.   Or, if you don’t like seafood, I am the driving instructor, not the chauffeur.

My goal is to ensure that you make informed decisions during the college search, including your final decision regarding enrollment in college, based on best available information.  I believe, as someone who worked on “the other side” for 23 years, I can provide a special perspective on the college admission and financial aid process.

College is a major investment. It is an investment of money, but also of time and effort.  The college you select generally has profound effects in terms of professional development, but also your personal development.  It dramatically influences your career (at least your initial one), but it also shapes values and friendships.

Like most major purchases, you receive lots of shiny product information and you receive some guidance from generally well-meaning sales professionals. College Education (at least not-for-profit, “traditional” education) is generally done as a softer sell by someone who often doesn’t think of themselves as a salesperson.  And there ARE real fundamental differences between an admission counselor and a typical retail salesperson.  However, you are still buying something from someone paid by the company that sells that product.

Guidance Counselors are generally wonderful people.  They are generally highly qualified individuals, are warm, caring, “people persons” and have excellent educational credentials.  Unfortunately they are often serving a caseload that grows each year, and a clientele with increasingly diverse personal, social and educational needs.  College counseling has become a smaller piece of their daily puzzle at the same point int time that it has become a more common, more nuanced, more complicated part of the typical high school student’s life.

Me?  My Board of Trustees, my Cabinet, my supervisors are…YOU.  Oh, I would love to make money from ads on this site and on my YouTube channel, and makes oodles of money speaking as conferences and workshops.  But my primary clients (and my only ones right now) are the families and adult students that I serve.  And I think that’s pretty cool – for both of us.

So, after all of that, what would be my “elevator speech”? How would I tell someone, in the time it takes to go up to the fourth floor, what I do for a living?

I am a College Counselor.  I provide information and insight to students and families as to how the college admission and financial aid process works and how to best navigate your college search.  I save you time, money and sanity.

How’s that?

As always, I welcome your comments and questions.  Please feel free to email me at info@cc4therestofus.com, call or text me at 908-403-3819, join me on Facebook on “College Counseling for the Rest of Us” and join me on Twitter at @MichaelCCR.

Have you ever heard of an independent retention counselor? I know I haven’t.

But guess which is of these two things is more likely to happen – a) getting an acceptance letter from a college or b) graduating from the college in which you enroll?

The answer is “a”.  More than two-thirds of applications to college are accepted.  But less than 56% of students beginning at a four-year college graduate within (not 4, not 5) 6 years.  If you add in data from 2 year colleges, the numbers are even more dramatic.

It is easier to get in than it is to stay. So, are we focusing too much on the wrong topic?  Are we making poor decisions?  Why is it that almost half of our college choices go astray?

I started in the college admission profession in 1988.  Since then, I’ve seen a dramatic growth in the amount and quality of materials designed and distributed by colleges, the amount of qualified independent college counselors and the amount of college visitations families make during the college search process.  I (and everyone else) have seen the internet make information readily available in ways never before imagined.

So, you’d think we’d be doing alright.  But the statistics say otherwise.

One of my pet peeves is the ever popular quest to get into a reach school.  My philosophy is that you should find the schools that best meet your criteria for success; which colleges are most qualified to get you where you want to go?  However, a common goal among College and Graduate school candidates seems to be to ensure that the students is admitted (and then, attends) the most competitive school to which they can, regardless of fit.

Remember, however, that the reach school is – statistically – the school in which you are the weakest candidate.  You can certainly argue that the statistics aren’t an accurate reflection in your particular situation.  But – in general – many of us are putting quite a bit of effort into being admitted to the school where we are most likely to fail.

In practice, I have seen countless talented students go from a high school experience in which they were in the top 10% or 25% of their senior class to a college experience in which they were in the bottom 25% or 10% of their freshman class.  And that’s when I met them, as they applied to my less-well-kn0wn institution, with a Freshman GPA of 1.9 or 1.4 or some such.

The entire philosophy reminds me of the grand wedding reception that costs a fortune but leaves the newlyweds with months of Ramen Soup dinners and major debt right from the get-go.

Often, we treat college as a very different type of “purchase” from others.  But, in many ways, I find it instructive to make comparisons to other choices in life.

Would you mortgage the house and go into five (or six) figure debt to own the fancy 2 seat sports car if you have a family of 5, with a toddler still in a car seat?

Would you buy the John Deere riding lawn mower with the most bells and whistles, if your property is 40X120?

There are literally 4,000 colleges in this country.  Some are family vans – reliable, comfortable, able to move large groups to their destination.  Some are sports cars – dangerously fast and challenging, but super cool (AND super expensive).  Some are more economical and some have more horse power.  But they all have a purpose and they all have qualities that make them a strong choice for a segment of the student consumer audience.

I would ask of you that you test drive the ones you find as possibilities, and think carefully about what type of educational vehicle will best serve you to reach your ultimate destination.

I welcome your comments – always – and please feel free to email me at CCRMichael@gmail.com, join me on Facebook on “College Counseling for the Rest of Us” and join me on Twitter at @MichaelCCR.

NOTES: Admission data is courtesy of the National Association of College Admission Counseling’s “State of College Admission 2010” Report, available at http://www.nacac.org. (http://www.nacacnet.org/PublicationsResources/Marketplace/research/Pages/StateofCollegeAdmission.aspx)
Persistence Data is courtesy of the College Board’s College Completion Agenda 2010 Progress Report.

This is either the first blog in what will become a vastly successful college counseling business for “the rest of us” – the adults going back to school, the families who have never gone through the college admission process before, the parents whose child is not going to Harvard or Yale, the young professionals trying to pick a grad school – or if they should go to grad school, or…

Or it’s a brief footnote to an upstart that didn’t make it.

At this point, I don’t know which will prove true.  But I can tell you that if I don’t succeed, someone else will.

Listening to thousands of parents and adult students (with many wearing both hats), two things are obvious to me: a) people have more information about college available to them than ever before and b) they are getting less guidance on how to use that information.

This is not a knock on college counselors or guidance personnel, nor is it a comment on the families involved.  In the 23 years that I have worked in college admission, enrollment and financial aid, the amount of materials – both paper and electronic – that we produce has grown enormously.  “Many trees die”, you might say, in the quest to promote Colleges to potential students.  The tenor of these materials has also changed dramatically – the soft sell (dare we used that word – “sell” – 10-15 years ago!) of the 1980’s has given way to aggressive promotional techniques, often at the expense of providing meaningful information about the institutions we promote.  Paper catalogs were deemed too expensive, but pens, flash drives and Frisbees became commonplace.

As well, the entire process has become far more complex.  Standards for many public colleges have risen dramatically while the numbers for many private colleges have declined.  The College Visit has become its own pocket industry.  An economist should do a supply and demand study about College Admission in the past two decades (maybe one has and I’ve missed it; have to do some investigating).  It would be fascinating for its ebbs and flows, its contradictions, its own special pulse.

Well, anyway, I’m going to start my first blog under Joba rules, and keep this under 500 words.  I hope I can provide a valuable service in the years to come for the adults going back to school, the families who have never gone through the college admission process before, the parents whose child is not going to Harvard or Yale, the young professionals trying to pick a grad school – or if they should go to grad school.

I welcome your comments – always – and please feel free to email me at CCRMichael@gmail.com, join me on Facebook on “College Counseling for the Rest of Us” and join me on Twitter at @MichaelCCR.

“See” you next week!